Taking a look at this graph I can see that half of the people who took part in the survey prefers a horror film to be set at night time and 40% of the people prefers the film to be set in both day and night time.
This allowed my group to carefully make decisions of choosing to set the film both in day and night time to make the teaser trailer appear more realistic, as well as thinking about high and low key lighting in the teaser trailer.
The decision was made so that it suits audiences' preference of what they prefer to see.
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