Majority of the people watch the trailers of a film before going to a cinema at 80%. A trailer will provide them an idea of what film will be worth their money and time. Not always are there trailers which live up to the expectations after watching the trailer therefore 20% have said no to watching trailers before their initial visit to the cinemas.
People also find trailers a give away to the rest of the film, people don't want to see scenes which they already have by watching the trailer and sometimes it can be a letdown as the person watching knows what is going to happen.
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