Marketing Statistics On Advertising.

Warner Bros.
Inception is a 2010 science fiction film, which was written, produced, and directed by Christopher Nolan. It was released in July 2010. It's is a young specialized spy who steals valuable information from the unconscious mind and also plants ideas into powerful peoples heads to get what he needs. The film grossed $23.7 million on opening day of July 16th and by the end of the weekend it had made $62.7 million. This film was very popular and an important reason for this was how much marketing was used around it. From around spring 2010 a viral marketing campaign started for the film. A manual was sent our to many different companies that contain many weird and unknown images to do with Inception. As time came closer to the release of the film, more advertisements were released, posters, websites, trailers and phone applications all relating to Inception; this created an instant ''buzz' around the film months before the release. They also released a behind the scenes feature on Yahoo Movies on June 7th 2010 to promote the film. Altogether Warner Bros spent around $100 million on marketing Inception.
Warner Bros.

Another Warner Bros film that used a huge amount of money on marketing was 'The Dark Knight' this is was of the most successful films in the world; grossing over £1 billion in the box office. There was a very huge budget on the making of this film $185 million, and also a large sum of money spent on advertising. This film had a buzz around it even a year before the release. 42 Entertainment started a viral market using the tag-line 'why so serious?' in May 2007 (a year and 2 months before the release). Websites, trailers, games, hunts were put out there for all the 'super fans' to begin to work for clues about the film. The joker was the main source of advertising, it seemed to be all about him and who he was and what he was going to do. However after the death of Heath Ledger the joker buzz calmed down and Warner Bros focussed more on advertising about Harvey Dent. Six Flags Great America and Six Flags Great Adventure opened a ride called 'The Dark Knight roller coaster' which cost over $7 million to make, with the idea of being stalked by the joker. So altogether over $200 million was used on marketing this film.

Harry Potter and the Half Blood Prince.
Harry Potter and the half blood prince is 6 of 7 books in the series of Harry Potter. The film was released on July 15th 2009 by Warner Bros. All of the previous Harry Potter films had been a great success so Warner Bros were confident about this film and used a lot of money when it came to advertising. $155 million was used around advertising this film; there was already a buzz around this film as there had been 5 previous films and all the books were out and those to had read it was eager to see the film. Most of the money used for marketing was used on releasing trailers from around a year before the film premiered. More and more trailers were released as the released date approached and also 6 new posters were released in May 2009, two months before the release. Sneak peak clips were shown at the MTV awards and  The Ellen DeGeneres Show's official website, showing love-struck Ron.
Summary
Through research i can see that film companies especially rich, high profiled ones like Warner Bros use a lot of money to advertise and it seems to work as their films do incredibly well when released. They show that advertising is just as important as releasing the film because how else is your film going to create a buzz and make people want to watch it.