Advertising online is an increasingly popular method for promoting a business. There are many forms of online advertising. Banner ads are image ads displayed on web pages. Google AdWords is another popular form of online advertising that matches an ad to an Internet user's search inquiry.
Social network marketing has been the fastest-growing form of Internet advertising. This includes using sites like Facebook, Twitter, and LinkedIn to promote a product or service. Many social networks have advertising available, such as Facebook Ads.
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs.
Floating ad: An ad which moves across the user's screen or floats above the content.
Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
Wallpaper ad: An ad which changes the background of the page being viewed.
Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. This is the kind of advertising most prominent in television, and many advertisers will use the same clips for both television and online advertising.
Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
Mobile ad: an SMS text or multi-media message sent to a cell phone.
Superstitial: An animated adv on a Web page from Enliven Marketing Technologies. It uses video, 3D content or Flash to provide a TV-like advertisement. Used to be known as Unicast Transitional ads as they were originally made by Unicast Communications but the company was acquired by Viewpoint Corporation in 2004, which then changed its name to Enliven in 2008.
Interstitial ad: a full-page ad that appears before a user reaches their original destination.
In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers.
Email advertising:Legitimate Email advertising or E-mail marketing is often known as "opt-in e-mail advertising" to distinguish it from spam.
Semantic advertising applies semantic analysis techniques to web pages. The process is meant to accurately interpret and classify the meaning and/or main subject of the page and then populate it with targeted advertising spots. By closely linking content to advertising, it is assumed that the viewer will be more likely to show an interest (i.e., through engagement) in the advertised product or service.
Up above is a photographic image which shows a digital advertisement advertising a teaser trailer film production of the film Unborn.Here the trailer has been advertised on a smart phone, this is an example of a developed way of advertising which is effective and convenient to a targeted specific audience.By the development and growth of technology businesses are now enabled to advertise on smart phone software to promote there media product.
Up above is a photographic image which shows The Dark Knight film production being advertised on the Internet service MSN. MSN provides a variety of Internet services and entertainment sources to a wide consumer audience. Demographics show that MSN has successfully targeted a consumer audience with the variation of there products to the younger generation.This is another effective way which advertises have used to target a specific age audience which the film production has been demographically targeted at.
Up above is a photographic image which shows a film production website advertising The Pirates Of The Caribbean.This is an example of how developed technology can successfully advertise and promote there film product.The website is purposely aimed to enable targeted consumer and visual audiences to gather upcoming, new and present information on the film production. 
Up above is a photographic image which shows the apple product itunes advertising and commercially selling film products to consumer audiences.This is another example of how developed ways of technology sucessfully promote and commercially sell media products to consumer audiences.
Up above is a photographic image which shows another form of online advertisisng.The image above demonstrates how social newt working sites can also be used as a promotional way to advertise film products.The image above shows a screenshot of the social newt working site twitter promoting the Home Alone film production.This is another way which visually distinguishes the beneficial effect of advertising products on social networking sites.By the promotion on this type of media it creates an instant buzz method which creates an effect of spreading around worldwide on the web. 
Up above is another photographic image which visually shows the use of Internet resources to promotion ally advertise to a consumer and visual audience a new film or upcoming film production.Here the oceans thirteen film has been digitally advertised on the social networking site myspace.This again is a beneficial format of advertising which has been used to promote the film as it creates an instant buzz and makes an awareness to consumer and visual audiences on the web.
By Kerry Treacy
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