Marketing Statistics On Advertising.

Warner Bros.
Inception is a 2010 science fiction film, which was written, produced, and directed by Christopher Nolan. It was released in July 2010. It's is a young specialized spy who steals valuable information from the unconscious mind and also plants ideas into powerful peoples heads to get what he needs. The film grossed $23.7 million on opening day of July 16th and by the end of the weekend it had made $62.7 million. This film was very popular and an important reason for this was how much marketing was used around it. From around spring 2010 a viral marketing campaign started for the film. A manual was sent our to many different companies that contain many weird and unknown images to do with Inception. As time came closer to the release of the film, more advertisements were released, posters, websites, trailers and phone applications all relating to Inception; this created an instant ''buzz' around the film months before the release. They also released a behind the scenes feature on Yahoo Movies on June 7th 2010 to promote the film. Altogether Warner Bros spent around $100 million on marketing Inception.
Warner Bros.

Another Warner Bros film that used a huge amount of money on marketing was 'The Dark Knight' this is was of the most successful films in the world; grossing over £1 billion in the box office. There was a very huge budget on the making of this film $185 million, and also a large sum of money spent on advertising. This film had a buzz around it even a year before the release. 42 Entertainment started a viral market using the tag-line 'why so serious?' in May 2007 (a year and 2 months before the release). Websites, trailers, games, hunts were put out there for all the 'super fans' to begin to work for clues about the film. The joker was the main source of advertising, it seemed to be all about him and who he was and what he was going to do. However after the death of Heath Ledger the joker buzz calmed down and Warner Bros focussed more on advertising about Harvey Dent. Six Flags Great America and Six Flags Great Adventure opened a ride called 'The Dark Knight roller coaster' which cost over $7 million to make, with the idea of being stalked by the joker. So altogether over $200 million was used on marketing this film.

Harry Potter and the Half Blood Prince.
Harry Potter and the half blood prince is 6 of 7 books in the series of Harry Potter. The film was released on July 15th 2009 by Warner Bros. All of the previous Harry Potter films had been a great success so Warner Bros were confident about this film and used a lot of money when it came to advertising. $155 million was used around advertising this film; there was already a buzz around this film as there had been 5 previous films and all the books were out and those to had read it was eager to see the film. Most of the money used for marketing was used on releasing trailers from around a year before the film premiered. More and more trailers were released as the released date approached and also 6 new posters were released in May 2009, two months before the release. Sneak peak clips were shown at the MTV awards and  The Ellen DeGeneres Show's official website, showing love-struck Ron.
Summary
Through research i can see that film companies especially rich, high profiled ones like Warner Bros use a lot of money to advertise and it seems to work as their films do incredibly well when released. They show that advertising is just as important as releasing the film because how else is your film going to create a buzz and make people want to watch it.

Marketing/Promoting Our Film.

Viral Marketing

Viral marketing is a very effective way for us as a group to promote our film. It includes all types of online marketing, for example the promotion boxes that are placed at the side of nearly all websites.

One way to promote our film is through Facebook. Facebook is a good way to share and give opinions on pretty much anything between yourself and friends. It also allows for people to have the ability to creat and join groups of things that interest them and of things they like. If we was to market and promote our film on Facebook, it would mean that we are creating a fanbase for people who like us and our film storyline. We are also allowing for ourself to become more recognised. Facebook also allows for fans to write on our pages etc, for other people to see and become interested and post pictures and video's and our trailer which could then be spread via gropus of friends.


Other social networking sites that are great for film promotion is MySpace who famously let The Dark Knight have a takeover of the whole site. When it comes to the millions of people that use MySpace, it allows for a wider audience and for alot more people to become aware of the film. It also makes it look like a movie that is willing to branch out and go through all the stops to be noticed and do things that other films have not yet done which makes the reader and audience feel welcomed into something new. When it comes to promoting and marketing our film, a takeover would seem a slight bit over the top however, what MSN does is similar as they dedicate their background to a theme whether it is promoting a car, a film or even a new flavour of chocolate. MSN could be a great way of promoting and marketing our film as there are a lot of people who use MSN and would come across the advertisement.



MSN Live Earth theme, in promotion of the charity concerts


Billboards
A common way to promote a film whilst people are out and about. This would be a very simple and traditional in the world of film production. It will allow for people to spontaneously stumble across our film in the form of a massive poster.
There is also putting posters on things that are in everyday use to the public for example the bus stop and the side of a bus. Visiting the cinema you would catch posters pretty much everywhere which could help in any decision when planning a next visit to the pictures.























Other ways of promoting our film is through word of mouth. Apart from social networking sites, people generally talking about film is a very fast way for information to spread.
Information that needs to be spread could be read from another form of marketing which is magazines and newspapers where you will also encounter film critics who could have for example "Must see 2011". These sort of out there advertising will be very effective as people generally do read and pass on what they have read to others and that technique begins to grow. In terms of promoting our film and marketing in newspapers, we believe we could grow an even bigger base of fans.

Trailer
Our trailer could be shown on television as a way of marketing and promotion as part of breaks and other advertisement in between television programmes. A Trailer is one on the most important parts of advertising the film as it allows for people to decide the films genre, whether they would normally watch a film in that genre, if it portrays something different to what they would normally watch and have become attracted to, actors, graphics and storyline. All these points are important in a viewer deciding to watch a certain film. As well as trailers being found on the television, another way of promoting a trailer is on YouTube is available worldwide on the internet and is open to anyone and everyone. YouTube will allow for you to see how many hits and views the trailer has got, how many people are sharing you trailer outside of YouTube. These statistics would let you know the success of the trailer.



By Fergine Nzita

Developed Ways Of Advertising.

Here i have decided to continue my research into the ways of promotional advertising.Here i have focused on the more developed ways of advertising and how consumer audiences are targeted through the use of developed technological techniques.

Advertising online is an increasingly popular method for promoting a business. There are many forms of online advertising. Banner ads are image ads displayed on web pages. Google AdWords is another popular form of online advertising that matches an ad to an Internet user's search inquiry.

Social network marketing has been the fastest-growing form of Internet advertising. This includes using sites like Facebook, Twitter, and LinkedIn to promote a product or service. Many social networks have advertising available, such as Facebook Ads.

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs.

Floating ad: An ad which moves across the user's screen or floats above the content.
Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
Wallpaper ad: An ad which changes the background of the page being viewed.
Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. This is the kind of advertising most prominent in television, and many advertisers will use the same clips for both television and online advertising.
Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
Mobile ad: an SMS text or multi-media message sent to a cell phone.
Superstitial: An animated adv on a Web page from Enliven Marketing Technologies. It uses video, 3D content or Flash to provide a TV-like advertisement. Used to be known as Unicast Transitional ads as they were originally made by Unicast Communications but the company was acquired by Viewpoint Corporation in 2004, which then changed its name to Enliven in 2008.
Interstitial ad: a full-page ad that appears before a user reaches their original destination.
In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers.

Email advertising:Legitimate Email advertising or E-mail marketing is often known as "opt-in e-mail advertising" to distinguish it from spam.

Semantic advertising applies semantic analysis techniques to web pages. The process is meant to accurately interpret and classify the meaning and/or main subject of the page and then populate it with targeted advertising spots. By closely linking content to advertising, it is assumed that the viewer will be more likely to show an interest (i.e., through engagement) in the advertised product or service.

Up above is a photographic image which shows a digital advertisement advertising a teaser trailer film production of the film Unborn.Here the trailer has been advertised on a smart phone, this is an example of a developed way of advertising which is effective and convenient to a targeted specific audience.By the development and growth of technology businesses are now enabled to advertise on smart phone software to promote there media product.

Up above is a photographic image which shows The Dark Knight film production being advertised on the Internet service MSN. MSN provides a variety of Internet services and entertainment sources to a wide consumer audience. Demographics show that MSN has successfully targeted a consumer audience with the variation of there products to the younger generation.This is another effective way which advertises have used to target a specific age audience which the film production has been demographically targeted at.

Up above is a photographic image which shows a film production website advertising The Pirates Of The Caribbean.This is an example of how developed technology can successfully advertise and promote there film product.The website is purposely aimed to enable targeted consumer and visual audiences to gather upcoming, new and present information on the film production.

Up above is a photographic image which shows the apple product itunes advertising and commercially selling film products to consumer audiences.This is another example of how developed ways of technology sucessfully promote and commercially sell media products to consumer audiences. Up above is a photographic image which shows another form of online advertisisng.The image above demonstrates how social newt working sites can also be used as a promotional way to advertise film products.The image above shows a screenshot of the social newt working site twitter promoting the Home Alone film production.This is another way which visually distinguishes the beneficial effect of advertising products on social networking sites.By the promotion on this type of media it creates an instant buzz method which creates an effect of spreading around worldwide on the web.

Up above is another photographic image which visually shows the use of Internet resources to promotion ally advertise to a consumer and visual audience a new film or upcoming film production.Here the oceans thirteen film has been digitally advertised on the social networking site myspace.This again is a beneficial format of advertising which has been used to promote the film as it creates an instant buzz and makes an awareness to consumer and visual audiences on the web.

Up above is a photographic image which shows a visual screenshot of the website and Internet service Youtube.This is another effective example of a way of digital advertising.From our other additional research it is evident that it is conventional for film production products to be digitally advertised and broad casted on YouTube.

By Kerry Treacy

Traditional Ways Of Advertising.

Here i have done a study of ways in which we could use and promote our media products to audience members, and how we can target a specific age group that will advertise successfully to our audience.Here i have done some research into the traditional ways of advertising and how we can use traditional ways to advertise our media products.

A popular method of traditional advertising is Outdoor advertising.Down below are some facts on how the method of outdoor adverting is effective.
•Outdoor advertising is the fastest growing traditional medium in the UK.
•Everyone who leaves their home is exposed to outdoor advertising which automatically gets the media product/products into the audience members awareness and engagement.
• Statistics indicate that people now spend 70% of their time out of home.
•Unlike any other medium you don’t have to tune in, turn it on, dial up or turn the page to see it, it’s just there for free making it “Unavoidable”.
•Outdoor Advertising has been also known as the “Third space” which is the time we spend Out-of-Home and Out-of-Office. Previously it was dead time a time to get from A to B as quickly as possible. With the advent of phone and connectivity, it has become a much more active space allowing the consumers to engage with the advertiser on the go. Up above is a photographic image which shows an example of outdoor advertising.Here MC Donald's have used a traditional way of advertising by advertising at a bus stop.This is effective as it is automatically engage able for audience members and is unavoidable.This method allows the advert to be visually engaged by commuters. Billboard adverts are large advertisements displayed on structures in public places this is another form of outdoor advertising. Most commonly, billboards are located along highways to target passing motorists. Another type of billboard advertising is a mobile banner or billboard. This can range from the signs seen at major sporting event arenas to billboard advertisements pasted on the sides of semi trailers.Again Billboard advertising is another effective way to advertise a media product, due to the scale size of the advert and the location it is unavoidable to the audience members visual which automatically engages them into the product that is being published. Up above is a photographic image which shows a media product being advertised on public transport.This is another method of outdoor advertising, here again this shows the effectiveness of how outdoor advertising has an effect on the visual audience.The advert above is advertising the release of a film production.By the advert being placed on a bus the awareness and engagement of the film release is being transported around different location engaging the attention form audience members.This again is another example of how outdoor advertising is unavoidable.
Up above is a photographic image which shows another example of outdoor advertising.Here are two adverts which have been displaced on a billboard in the London Underground.Again this is another effective way of outdoor advertising, as it automatically engages the attention from audience members as they commute to their destinations.This type of advertising is again another example of being avoidable from audience members, audience members will be visualised with this type of advertising everywhere as they use and facilitate the use of public transport.
By Kerry Treacy