Motion Graphics Logo Research.

Here i have decided to do some additional research into the design and the use of Motion graphic design.From the previous posts on logo research i thought it was an important factor to visually see how motion graphics is included and used for the production of designing a logo and a title sequence for film and video footage.

Motion Design is a subset of graphic design in that it uses graphic design principles in a film or video context (or other temporally evolving visual medium) through the use of animation or filming techniques. Examples include the typography and graphics you see as the titles for a film, or opening sequences for television or the spinning, web-based animations, three-dimensional logo for a television channel.Motion graphics is seen visually in every film production, whether it varies from a films logos opening sequence, a logo sequence or just the manipulation and appliance of visual effects motion graphics is a dominant factor in the overall effect and finishing touches to a film/video production footage.

About 12 minutes in every hour of broadcast television is the work of the motion graphics designer, yet it is known as the invisible art, as many viewers are unaware of this component of programming.Although this art form has been around for decades, it has taken quantum leaps forward in recent years, in terms of technical sophistication. If you watch much TV or see many films, you will have noticed that the graphics, the typography, and the visual effects within this medium have become much more elaborate and sophisticated.

Down below are some examples of company logos which have been created by design software to be digitally created into motion graphics reels.

Up above is a YouTube video which visually show the motion graphics sequence of the Lionsgate logo.In correspondence to our teaser trailer and my previous logo development research i wanted to visually show and distinguish how motion graphic designers create logo motion sequences that are designed to conventionally through visual design symbolise in the title a meaning to a film and show a relationship through the use of design techniques.

Up above is a YouTube video which visually shows the motion graphics sequence of the twisted pictures logo.This logo was specifically designed to conventionally represent and symbolise the film production Saw.The motion graphic designer/designers have intentionally used the feature of genre based music and continuity editing to conventionally represent and symbolise the horror genre.

Up above is a YouTube video which visually shows the motion graphics sequence of the Warner bros motion logo.Here is another example of how motion graphic designers have conventionally used specific design techniques to symbolise and visually represent to audience members a Harry Potter film.

Up above is a YouTube video which visually shows the motion graphics sequence of the Paramount logo.Here i have chosen to feature a paramount logo which is regularly used in film products/footage created by paramount.Audience members will be familiar with the motion sequence of this logo as it is commonly used in the same design variation for all film Paramount products.

By Kerry Treacy