Lions Gate Entertainment Corporation is a Canadian/American Entertainment company.The company was formed in Vancouver, British Columbia.Its headquarter base is situated in Santa Monica in southern California.In 2007 it was established the most commercially successful independent film and television distribution in northern America.
Lionsgate made its first major box office success in the year 2000 with American Psycho, which began a trend of producing and distributing films too controversial for the major American studios. Other listed films included Affliction, Gods and Monsters, Dogma, Saw and the Michael Moore documentary Fahrenheit 9/11, which has become the studios highest grossing film in its business. The video properties owned currently by Lionsgate Home Entertainment include those from Family Home Entertainment, Vestron video and Magnum Entertainment.
Lionsgate has a home video library of more than 8000 films with all of the former Artisan Entertainment releases (many the result of output deals with other studios), including film productions such as Dirty Dancing, Earth Girls are Easy, Army of One, Total Recall, On Golden Pond, and the Rambo series. Lionsgate also distributes select NBC TV production programs such as Will & Grace, Little House on the Prairie and The Biggest Loser; Mattel's Barbie-branded videos and Clifford the Big Red Dog videos from the Scholastic Corporation and is also the current home video distributor of HiT Entertainment titles, including Barney & Friends, Thomas and Friends and Fraggle Rock, which are all immensely popular worldwide to children’s television entertainment. Logo Design Analysis: From a visual analysis of the graphic and illustrative design of the Lionsgate logo it is evident that the graphic and illustrative designers have logically designed and produced a logo that will have an influential affect on audience members that buy, view and visually see Lionsgate products.The Graphic designer/designers producing the logo have created a logo that will enable audience and the consumer market to define/distinguish as a Lionsgate gate product/production whether it be a digital or paperback product.The Background layer design of the logo consists of a red lit skyline, the skyline has been digitally manipulated by the use of a digital software.The graphic designer/designers have rendered the background image so that it will consist of a gradient tone of black which develops into a red around each of the boarder corners of the composition.
The gradient tone is used to enhance the centre of the logo which in effect enhances the typography which is the dominate factor.The most important part of the logo is the typography and type style used.Here a basic type style has been used in bold capital letters, graphical elements have been added in the design on the type.The Lionsgate font has been edited to be given a metal textured look which in effect contrasts with the background image and effects of the skyline.The font again has been given a gradient effect of black to render both the graphical effect of the font and blend with the background graphics.The typography has been printed in a dark silver/grey tonal colour which dominates the whole of the composition, in effect audience members will be visually attracted to the typography first on the logo which is the main factor.The Graphic designer/designers use of colour palate works as all colours that are used have a specific purpose in dominating the typography of the logo as the main factor.
Dimension Films is a motion picture unit currently a part of The Weinstein Company. It was formerly used as Bob Weinstein's label within Miramax Films productions, to produce and release a range of genre films to the film industry market. The Weinstein Brothers took this label with them when they departed the Disney-owned Miramax in October 2005.All films released by Dimension Films prior to October 1, 2005, remain the property of Miramax Films. Miramax also retains a license to use the Dimension label for distribution of the film library it controls.
Miramax continues to share half the proceeds from the Scary Movie film releases and any other future installments in pre-existing Dimension franchises.The studio's movie productions include the later Halloween films, Children of the Corn, Scream, Spy Kids and Scary Movie.
Logo Design Analysis: From a visual analysis the graphic designer/designers of the Dimension Films has used a simplistic yet effective technique of graphic design.The designer/designers have created a logo with the use of three dimensional typography.The typography of the logo has been printed in a basic three dimensional font which has been given a graphical gradient effect of blue tonal colours.The gradient can be visually seen on each of the letters which gradually darkens into a dark shade of blue on the top part of each letter and corner.The font has been printed in italic which shows in a more clearer visual the 3d effect of the font.All the typography has been placed upon a black background to make it the main feature when audience members visually see the logo.
A second part of typography is used to establish the meaning of the logo.The lettering of the word "FILMS" is used to signify to the audience that the word "Dimension" is a film production company.The designer/graphic designers of the logo have printed the lettering of the world "FILMS" in a different style font and size to enable the typography of the Dimension caption to be the dominate feature when audience members visually see the logo.The lettering of the word "Films" has been printed in a thin basic style font in a silver/white colour tone, which in effect blends with the other graphical elements on the logo
New Line Cinema, also known as New Line is an American film production studio. It was founded in 1967 by Robert Shaye and Michael Lynne as a film distributor, later becoming an independent film studio. It became a subsidiary of Time Warner in 1996 and was merged with larger sister studio Warner Bros in the year 2008.
New Line Cinema was established in 1967 Robert Shaye as a film distribution company, supplying foreign and art films for university campuses in the USA. Shaye operated New Line's offices out of his apartment at 14th Street and Second Avenue in New York City. One of the company's early successes was its distribution of the 1936 anti-cannabis propaganda film Reefer Madness, which became a cult hit on American college campuses in the early 1970s. New Line also released many classic foreign-language films, like Stay as you are, Immoral Tales and Get Out Your Handkerchiefs. The studio has also released many of the films of John Waters, it also collaborates in producing films with other film production company's such as Paramount Pictures.New Line Cinema produced the reboot film of Friday the 13th with Paramount, other film productions co produced include, Mirrors and The Hobbit.
Film Logo Analysis:From a visual analysis of the New Line Cinema Logo the graphic designer/designers have again used a simplistic technique of graphic design by the use of minimalism.The designer/designers of the logo have used a plain black background as the surface area for the typography and image of the logo.The logo features an image of a negative film strip, which is graphically used to communicate to the audience that the logo is in relation to the film production industry.The image has been rendered by applying a dark shade of blue gradient brush around the surface area of the image.
The logo then features the typography which establishes to the audience the film production company's name.All typography used has been printed in a simple style of font all in a white colour, the "NEW LINE CINEMA" font has been printed all in capital lettering which communicates to the audience that this is the dominant feature within the logo and the productions company name.Below the logo name is a caption "A Time Warner Company", the caption has been printed in a smaller size of font.The caption communicates to the audience the relationship between the image and logo name.
Warner Bros. Entertainment, Inc popularly known as Warner Bros Pictures is an American film and television production company. Warner Brothers has been established as one of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank, California and New York City. Warner Bros. has several subsidiary companies, including Warner Bros. Studios, Warner Bros. Pictures, Warner Bros. Interactive Entertainment, Warner Bros. Television, Warner Bros. Animation, Warner Home Video, New Line Cinema, TheWB.com, and DC Comics. Warner owns half of The CW Television Network. All provide digital video entertainment to a consumer audience, over time Warner Bros. have been helped to accumulate and develop a diverse collection of movies, cartoon and television production programmes.
Examples of Warner Bros. developing work include: 2007, Warner Bros. added the Peanuts/Charlie Brown library to its collection, this includes all the television specials and series outside of the theatrical library, which continues to be owned by CBS and Paramount through Peanuts Worldwide, LLC, licensor and owner of the Peanuts material.
In 2008, Warner Bros. absorbed New Line Cinema, as a result, Warner added the New Line Cinema film and television library to its collection. On October 15, 2009, Warner Bros. added the entire Sesame Street library to its collection, in conjunction with Sesame Workshop.
Film Logo Analysis: From a visual analysis of the Warner Bros. Logo the graphic designer/designers have designed a logo that will dominate audience members visual.When in the process of designing the logo the designer/designers have used a range of graphic techniques to make the design vibrant to a persons visual.The graphical elements and techniques used are important in the finished design as the role the Warner Bros. Logo is to enable audience members to distinguish a Warner Bros. product/production, on a digital screen and consumer product.
The Logo is dominated by the use of 3 dimensional typography which features the initials of Warner Bros. typed WB in capital letters.The typography style has been transformed to be shaped and sized within an outside boarder lining.The logo then features a the full company name "WARNER BROS. PICTURES" which establishes to the audience the full name of the Warner Bros. company, this can be visually seen in the top half of the logo where the large capital font is positioned.The background graphics features a graphical image of a sky with clouds provides the overall enhancement of the colour scheme for the logo.In correspondence to the colour scheme all type elements have been used in a gradient gold colour which gives a materialised effect.Rendered effects have been given to the logo, lighting has been added to the left side of the logo which enhances the lettering on the top scale of the logo.A darker shade of lighting is used at the bottom of the logo which gradually lightens as it reaches the typography which again enhances the logo lettering.
Overall the graphic designer/designers have designed a logo that audience members will be able to correspond to as a Warner Bros. production/production.And again from a visual analysis the use of typography is an important factor in creating the graphic design of the WB logo.
Paramount Pictures is an American film production and distribution company, located in Hollywood Los Angeles southern Calafornia. Founded in 1912 and currently owned by media conglomerate Viacom, it is America's oldest existing film studio, it is also the last major film studio still headquartered in the Hollywood district of Los Angeles. Paramount is consistently ranked as one of the top-grossing movie studios which provides still produces award winning film productions to a comsumer audience.
Through a series of mergers and acquisitions, many of Paramount's early cartoons, shorts, and feature films are owned by numerous entities. In the 1950s, the studio saw little value in its library, and decided to sell off its back catalog. Balaban, consistent with his other decisions to sell off rights and dismantle Paramount's library, was of the opinion that there was no future economic value to "old" movies. This "strategy" of the gradual dismantling Paramount's assets and library has continued under current Viacom CEO Philippe Dauman who not only split the company in half and gave the television library and distribution rights to the feature films to CBS, but also sold off the Company's music library, Famous Music.
Except for the Superman cartoons and the features sold to MCA (to end up with Universal), most television prints of these films have had their titles remade to remove most traces of their connection to Paramount – the original copyright lines were left intact on Popeye cartoons (the Popeye cartoons have been restored for DVD release with the original Paramount titles).
As for distribution of the material Paramount itself still owns, it has been split in half, with Paramount themselves owning theatrical rights. But from 2006–2009, the library was distributed by CBS Television Distribution, the television distribution arm of CBS Paramount Television now CBS Television Studios the films are now distributed by Trifecta Entertainment & Media on television.
Film Logo Analysis:From a visual analysis of the Paramount Logo i can visually see the importance of the featured graphics in enabling audience members to remember and distinguish the Film production company.The Logo graphics are formed from a photographic image of a mountain landscape.The image has been edited in a digital editing software which has rendered and added a graphical texture which in effect creates a vector effect.
The graphic designer/graphic designers have intentionally constructed the composition of the logo in a specific layout.The typography of the logo has been structured in the centre of the composition which balances out the photo, behind the typography is the mountain which again has been constructed to be placed in the centre of the composition to balance out the layout and make it visually easy for audience members to visualise the logo and visually view the information upon the logo.By the technique of applying all the typographic information being placed in the centre of the composition it automatically makes it easier for audiences to recognise the information that's been constructed to them by the design.
Columbia Pictures Industries, Inc. (CPII) is an American film production and distribution company Columbia Pictures now forms part of the Columbia TriStar Motion Picture Group, owned by Sony Pictures Entertainment, a subsidiary of the Japanese conglomerate Sony. It is one of the leading film companies in the world, a member of the so-called Big Six. It was one of the so-called Little Three among the eight major film studios of Hollywood's Golden Age.
The studio, founded in 1919 as Cohn-Brandt-Cohn Film Sales by brothers Jack and Harry Cohn and Joe Brandt, released its first feature film in August 1922. It adopted the Columbia Pictures name in 1924 and went public two years later. In its early years a minor player in Hollywood, Columbia began to grow in the late 1920s, spurred by a successful association with director Frank Capra. With Capra and others, Columbia became one of the primary homes of the screwball comedy. In the 1930s, Columbia's major contract stars were Jean Arthur and Cary Grant (who was shared with RKO Pictures). In the 1940s, Rita Hayworth became the studio's premier star and propelled their fortunes into the late 1950s. Rosalind Russell, Glenn Ford, and William Holden also became major stars at the studio.
In 1982, the studio was purchased by Coca-Cola; that same year it launched TriStar Pictures as a joint venture with HBO and CBS. Five years later, Coca-Cola spun off Columbia, which merged with Tri-Star to create Columbia Pictures Entertainment. After a brief period of independence with Coca-Cola maintaining a financial interest, the combined studio was acquired by Sony in 1989.
Film Logo analysis:Froma avisual analysis of the COLUMBIA logo i can visually see how the graphic designer/graphic designers feature and use a photographic image as the dominant feature to establish to udience members the meaning and the concept of the logo.The logo has been spesfically designed like this so audience memebers will be able to distingush and recognise the film production logo.The logo features a feamle who has the american flag wraped around her while she hilding a tourch in her left hand.The tourch then creates a light refraction effect where a number of continuous light streaks are being refracted out down and outwards which all strech throught the composition.The photograph used had been edited to be ajusted into a vector which has been added to give graphical and illustrative elemenst to the whole of the image.
The graphic designer/graphic designers have constructed the typography in the centre of the compostion which in effect allines with the feamle featured in the landscape photograph and balances out the photos compostion.The logos name "COLUMBIA" features on the top space of the compostion upbouve the feamle in the featured phoograph.Audience memebers will be able to establish that this is the logo name due to the typographic style it has been designed in.By all the lettering being style in a capitals and a large scale size it will automatically establish to audiences that this is the name of the film production company.
Twentieth Century Fox Film Corporation (Twentieth Century-Fox Film Corporation, with hyphen, from 1935 to 1985) – also known as 20th Century Fox, or simply 20th or Fox – is one of the six major American film studios as of 2010[update]. Located in the Century City area of Los Angeles, just west of Beverly Hills, the studio is a subsidiary of News Corporation, the media conglomerate owned by Rupert Murdoch.
The company was founded on May 31, 1935, as the result of the merger of Fox Film Corporation, founded by William Fox in 1915, and Twentieth Century Pictures, founded in 1933 by Darryl F. Zanuck, Joseph Schenck, Raymond Griffith and William Goetz.
20th Century Fox's most popular film franchises include Avatar, The Simpsons, Star Wars, Ice Age, Garfield, Alvin and the Chipmunks, X-Men, Die Hard, Alien, Speed, Revenge of the Nerds, Planet of the Apes, Home Alone, Dr. Dolittle, Night at the Museum, Predator, and The Chronicles of Narnia (which was previously distributed by Walt Disney Pictures). Some of the most famous actors to come out of this studio were Shirley Temple, who was 20th Century Fox's first movie star, Betty Grable, Gene Tierney, Marilyn Monroe and Jayne Mansfield.
Film Logo analysis:From a visual analysis of of the 20th Centuary Fox logo i can visually see how the graphic designer/graphic designers have used the art of typographic design to formulate the logo.The logo is dominated by the style and the use of typography this can be visually seen by the 3D typography which has been used for the logo name "20th CENTURY FOX".The logo name has been tpyed in a 3D typographic font which has been renderd to give a reflective look upon each of the letters.The font is enhanced by the lighting effects in the compostion, these can be seen around each of the corners of the compostion where articfical lights have been added to intenntially lighten up certain parts of the typiography and make the type the dominant feature of the logo.
Fox Searchlight Pictures, established in 1994, is a film division of Fox Filmed Entertainment alongside the larger Fox studio 20th Century Fox. It specializes in independent and British films, alongside dramedy and horror as well as non-English-language films, and is variously involved with the production and/or distribution of these films.
In the early-to-mid 1980s, prior to the creation of Searchlight, Fox previously released independent films under the banner of 20th Century-Fox International Classics; the most notable of the releases under this banner include Bill Cosby: Himself, Reuben, Reuben, and Ziggy Stardust and the Spiders from Mars.In 2006, a sub-label, Fox Atomic, was created to produce and/or distribute genre films. Its first release was Turistas. Fox Atomic closed down in 2009.
As is the case with Fox's television unit, all copyright notices of programming produced by a Fox-related company (with some exceptions) read "© (respective year) Twentieth Century Fox Film Corporation".Fox Searchlight's Slumdog Millionaire won the Academy Award for Best Picture at the 81st Academy Awards as well as a further 7 academy awards. Other Fox Searchlight films receiving Best Picture nominations include The Full Monty, Sideways, Little Miss Sunshine and Juno.
Film Logo Analysis:From a visual analysis of the Fox Searchlight Pictures logo i can visually see how the graphic designer/designers have used typography as the main design strtegic of the logo design.The logo is constructed of 3D typography which dominates the whole of the compostion.The logo has been designed in a landscape view, the type of the design has been then structerd in the centre of the compostion which in effect balances out the compostion and establishes to the audience where they should be visually looking on the compostion.
By Kerry Treacy
